Global franchise BB.Q Chicken of Crash Landing on You fame introduces the historic first foreign dish in its all-Korean menu and it’s Filipino Adobo Chicken, adorned with a luscious glaze capturing the savory, tangy, and sweet essence of traditional adobo, is a testament to the beautiful fusion of Filipino and Korean cultures. Chimaek , the beloved South Korean pairing of chicken and maekju (beer), has become a global cultural phenomenon.
This iconic duo is a staple of South Korean social life, enjoyed by friends and family during evenings out, celebratory gatherings, and casual get-togethers. The roots of this culinary tradition trace back to the late 20th century when Western-style fried chicken began gaining popularity in South Korea. The trend of pairing beer with chicken took off in the ’90s, quickly becoming a nationwide craze.
Today, chimaek embodies relaxation and social bonding, capturing the essence of South Korean conviviality. Korean fried chicken is renowned for its distinct preparation method, setting it apart from other styles. Double-fried to achieve an exceptionally crispy exterior while keeping the meat juicy and flavorful, it is coated with various sauces and seasonings, from classic soy garlic to spicy gochujang , catering to diverse palates.
In the Philippines, the go-to place for an authentic chimaek experience is BB.Q Chicken. Living up to its name, “Best of the Best Quality,” the restaurant offers fried chicken with exceptional texture and flav.
