Without a doubt, Chen Yixin loves the beach. In fact, a quick scroll through the Singaporean actress’ social media account and you’ll see many photos of her frolicking along the shoreline and enjoying time under the sun. In fact, Yixin loves the beach so much that that she decided to create a swimwear fashion line called Beike .
“The decision behind starting my own fashion label was because I really wanted to do my own swimwear,” shared Yixin . “I noticed that there was a (lack of options for) bikini and swimwear in general for Asian body types. And for someone like me, who really loves being under the sun, I wanted to create some cute designs for myself, and I think that’s what inspired me to really kickstart Beike.
” A post shared by Chen Yixin 陈一心 (@chxnyixin) THE BIRTH OF BEIKE According to Yixin , the label’s name takes inspiration from the Chinese word for “seashells”. Pronounced as “bake”, it also cheekily showcases the second generation star’s love for the outdoors, especially spending time under the sun at the beach and evident by her gorgeous sun-kissed skin tone. “I’ve always wanted to start my own brand.
It initially started off as my own sportwear, but then I got humbled when I realised competitors are all very, very, very big brands. That’s not to say that swimwear has no big brands, but it’s more of that there is less options to choose from, apart from Australian and American brands, and henceforth, why I decided to take t.
