The first time I met Sarah Creal was at London’s Claridge’s Hotel in the spring of 2016. At the time, she was working for Estée Lauder and the event was the hush-hush press launch unveiling of the brand’s collaboration with . As Creal, a witty, super-smart, fast-talking New Yorker, took us through the textures, formulations, and products with Beckham, she spoke with a dazzling passion, incredible insight and delivered a playful irreverence rarely experienced at luxury beauty media launches.
While Creal may not have been a household name, at some point, every beauty consumer would have come into contact with her magic. That's because Sarah Creal—as one of the industry’s most revered product formulators and brand builders—is the force behind some of the world’s most iconic beauty companies; Prada Beauty (remember the iconic lip balms from the late ’90s? That was Creal), Estée Lauder, Tom Ford, L’Oréal, Bobbi Brown, Aerin Lauder and more recently Victoria Beckham Beauty where she was CEO until her departure in 2022. “Nobody really knows me outside the beauty industry,” acknowledges Creal with a laugh.
Today, however, with the launch of her eponymous line, , that’s about to change. This revolutionary, high-performance luxury beauty and skincare brand is powered by superior formulas that are focused on moisture, wear, and repair and—here’s the clincher—are specifically created to respond to the complex beauty needs of women over 40. Everything f.
