“‘Take off that stiff girdle,’ your vendeuse orders sternly. ‘You can’t be fitted into that. It makes you into a tube.
’” And with that came the 1930s! Just half a decade prior, the tubular look was the cat’s pyjamas, but, per feature “The Figure Then the Frock” in 1931, this new era was all about the glorious female form. The natural curvature the flapper tried so hard to distract from was now a woman’s prize possession. “Vionnet started it all,” the article continues, “with her dresses that wrap and cling.
” If the 1920s birthed a new art-deco movement, the 1930s was the era of the neoclassical. And the woman? She was goddess divine. Amidst the Great Depression and with the Second World War looming, the democratic ideals of ancient Greece fuelled the escapist arts of the era.
In cinema (still black-and-white but now talkies), Jean Harlow, Claudette Colbert, and Joan Crawford pierced the screen with the impact of their silken bias-cut goddess gowns. In this decade, fashion photography made leaps and bounds. first-ever photographed cover arrived: a sporty image of a bathing beauty in a red suit by Edward Steichen for a 1932 issue.
Find below a breakdown of all these 1930s fashion trends and more. Fashion Trends of the 1930s “There is no escaping the present trend,” continues in the 1931 article “The Figure Then the Frock”. “Clothes are literally moulded to the women’s body.
” For the first time in Western fashion history, dresses skimm.
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