Home | Business | 88 Of Indian Shoppers Ditch Online Carts Due To Info Overload 88% of Indian shoppers ditch online carts due to info overload Accenture: 67% of Indians See No Improvement in Purchase Decision Time By IANS Published Date - 10 June 2024, 02:20 PM New Delhi: About 88 per cent of Indian consumers abandon online shopping due to information overload and advertisement bombardment, a new report showed on Monday. According to the global IT services firm Accenture, 67 per cent of Indians see no improvement or even see an increase in the time and effort required to make a purchase decision. Also Read Increase in footfall of Indians at gold shops in Dubai on Dhanteras Multi-designer store ‘RAH’ opens its doors for shoppers’ exclusive wedding shopping needs “Consumer-facing companies will need to rethink how products and services are branded and marketed, making it easier for shoppers to navigate through the noise and make confident purchase decisions,” said Vineet R Ahuja, MD and lead – Strategy & Consulting, Accenture in India.
The report surveyed 19,000 consumers across 12 countries including India. In addition, the report stated that the empowerment of consumers through generative AI, other technologies and new ways of working will shift how people think about brands. “Overall, the use of generative AI and AI-powered advisors in retail and consumer goods can enable companies to better understand their customers, deliver relevant and engaging experiences,.
