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May is Asian American and Pacific Islander (AAPI) Heritage Month, but let's face it—supporting AAPI- and Asian-owned brands should be a 365-day commitment. It's not just about a month; it's about a mindset. Now's a fantastic time to spotlight them, but let's keep that energy going every single day.

Supporting these businesses is more than just a gesture; it's a statement. According to , founder of beauty brand , it's about actively promoting AAPI voices and spreading the word about phenomenal Asian-owned brands. It's about building a workplace where diversity thrives, where positive stories and experiences are shared without hesitation.



It's about creating an environment where everyone feels included, valued, and empowered. Of course, you can also educate yourself on the AAPI experience, donate to nonprofit organizations, and bookmark resources to help . Another way to show your support is by shopping from Asian-owned brands—because the pandemic didn’t result in just physical violence; it also saw across the country, and those effects are still being felt.

Supporting Asian-owned brands not only benefits business owners but also lends itself to increased equity, develops generational wealth, helps dismantle the harmful , and builds solidarity with AAPI people. “Many assume that AAPIs don’t need the help, mainly because most people think we’re fine or they’re just learning about the many years of hurt that have gone unsaid,” , founder of jewelry brand , tells . .

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