With the Memorial Day holiday weekend having come and gone, summer 2024 is now well within our reach. While some people are looking forward to vacations at the beach or s'mores by the bonfire, others would agree there is no better way to kick off the sunny season than with new summer beauty launches. If you fall into the latter category — or are looking forward to both, because — then you're in luck, because there are plenty of new beauty products that deserve your attention this June.
As is the case at the start of any new season, brands are releasing seasonally appropriate products this month to make sure you maximize the many warm days ahead while still looking (and feeling) your best. But with so many across the hair, makeup, skin, body, and fragrance categories, figuring out what to buy for your individual needs may feel a bit overwhelming. That's why our POPSUGAR editors have done the heavy lifting for you, testing the latest and greatest formulas that have launched over the last few weeks.
From that are light and airy to that will keep you protected from burns and even a that will keep your face looking snatched all season long, we rounded up the best beauty launches from June that are worth adding to cart. ($42) "I never got behind the viral snail serums that took TikTok by storm, but I can't lie, I was mildly curious what all of the hype was about. That's why I was so excited to test out the new InnBeauty Elastic Skin Serum.
This vegan serum delivers similar plum.
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