Halfway through 2024, it’s once again Taylor Swift ’s world, and we’re all just living in it. At the midway point of the year, her Tortured Poets Department album is the biggest release of 2024 so far by a huge margin, having spent nine of the 13 weeks of the second quarter atop the Billboard 200. That helped her label, Republic Records, best the entire Warner Music Group in current market share for the year through June 27, contributing to Republic’s 15.
72% mark — by far the best among individual labels. However, Swift is far from the only factor. Republic’s market share also includes Mercury Records, Big Loud Records and Island Records (as well as indie distributor Imperial and Cash Money), and each of those labels is also on fire in the first half: Mercury’s Post Malone has collaborated with Swift, Beyoncé , Blake Shelton and Big Loud’s Morgan Wallen on big singles (the latter of which, “I Had Some Help,” spent six weeks at No.
1 on the Hot 100), while Island’s Sabrina Carpenter has dominated the singles charts of late and the same label’s Chappell Roan has emerged as one of the artist stories of the year. Each of the three labels, if broken out on their own, would have made the top 15 of the midyear current market share chart, while Island in particular logged a midyear mark (1.29%) that was more than double its share at the same point last year, and represents its highest midpoint stake since 2018.
That surge from Republic, which is up more than.
